Steamboat Willie (1928), Disney’s “flagship” cartoon featuring Mickey Mouse, became the first cartoon with sound and the first noteworthy accomplishment for Walt Disney Studios, founded in Los Angeles in 1923.īy the 1930s, other studios recognized that there was lots of money to be made through animation, the catalyst behind Warner Bros’ rise to fame in their launch of Looney Tunes and Merrie Melodies. However, animation was thought of mainly as a novel invention until the famous era of Walt Disney in the 1920s, when the wonder of sound was beginning to be fulfilled in movies. The early 1900s saw artists from all over the world experimenting with animation, such as Lotte Reiniger’s dabbles with cut-out animation. Regardless, no matter what your views are on its true roots, animation, as we know it today, was only made possible by innovations throughout the 20th century. Several phases of a goat leaping up to nip at a tree can be seen painted around a 5,200-year-old pottery bowl found in Iran’s Shahr-e Sukhteh. The flames of a fire or a passing torch alternately illuminate different parts of the paintings upon the rock walls for an ultimate revealing of other parts of the movement.Īrcheological findings imply that humans have been attempting to depict things in motion as long as we’ve been able to draw. It has been claimed that these overlapping figures were designed for a form of early animation using a flickering light. It is believed that sequential art dates back thousands of years, depending on your interpretation of cave paintings, in which animals were depicted with multiple overlapping legs in superimposed positions to create a series. Plain and straightforward, animation captures sequential, static images-drawings or photos of inanimate objects-and plays them in rapid succession to give the illusion of movement.īut we’re guessing that having found yourself here when you ask “what is animation?” you want something a little more comprehensive than a simple technical definition. Let’s begin at the beginning with a good, old definition of animation. So, without further ado, let’s get moving! What Is Animation? This blog post will provide you with an all-encompassing overview of animation as an artform, technique, marketing tool, means of boosting UX, among other things (yes – there’s more!). It is not only flexible but has endless opportunities for creativity. Coupled with various physical restraints that come with live footage, animation becomes a highly desirable choice for your video marketing needs. It’s undoubtedly an eclectic tool for expressing ideas visually, for entertainment, education, and even marketing.Īfter all, it offers a whole new platform for invention and originality, but practicality dictates that more than static images, the movement of animation naturally invites more engagement. Over the years, it has become more evident that in our ever-growing digital era, animation can do far more than just entertain children with a talking sponge who lives in a pineapple under the sea. This has not gone unnoticed by today’s marketers, as animation has been adapted to various campaigns. We find warmth in color and happy moving objects and simply cannot deny feeling mesmerized and at home by imaginary characters moving as if in real life. Human beings, big and small, are natural lovers of animation. Let’s face it: the medium is everywhere-from our homes to schools, to work, and just about around that, there’s a screen. You don’t have to have been a cartoonist to have had animation play a large part throughout your childhood and adult life. An animation company, providing you with the definition of animation… What are the chances?
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